SEATTLE — [April 30, 2025] — Rove, the number four cannabis brand by 4/20 revenue in the U.S. (per Headset Insights), has officially entered the Washington market. Starting today, the award-winning brand’s Diamond Vapes will be available in dispensaries across the state, with its other signature products available soon.
Following recent breakout success in New Jersey, where Rove quickly became one of the top-performing brands, doing over $3.3m in retail sales over its first six months in the state, the move into Washington continues the company’s rapid national growth. Rove is now available in 14 U.S. states, including fast-growing markets like Ohio, New Jersey and New York.
Founded in California, Rove is setting the standard for modern, premium cannabis. The brand consistently delivers high-quality experiences through its unique DNA combining an in-house R&D team and award-winning product formulations.
Rove’s initial distribution includes retailers such as Zips, Lidz and Herbal Nation. Cannabis consumers statewide can now find Rove’s best-selling SKUs, including fan-favorite strains such as Skywalker OG, Watermelon Burst, Granddaddy Purp, Northern Lights and Strawberry Cough, in both Diamond Vape RTUs and reloads. The brand’s award-winning infused pre-roll Ice Packs will be available shortly after.
“Washington marks Rove’s Pacific Northwest debut, and the early feedback from our retail partners and consumers has been incredible,” says Paul Jacobson, President of Rove.
Rove products are a multi-time award winner, most recently at the High Times Cannabis Cup and Best in Grass. Additionally Rove co-founder Jo Jacobson was recently included in Inc’s Female Founder 500 and Rove was included as a Top Cannabis Company to Work For by Cannabis Business Times. Rove’s Diamond Vapes were also recently awarded a Bronze Stevie award for Product Innovation.
About Rove
Rove means to wander, and was envisioned in 2016 to encourage enthusiasts to enjoy cannabis while searching for new experiences. Headquartered in California, Rove is a multi-state cannabis manufacturer operating in 14 states. All Rove products are specially crafted by its in-house product development team and designed to provide the best quality, best tasting, and safest experience to consumers. Rove is the first cannabis manufacturer to implement a QR code-scanning mobile app to ensure authenticity and provide information on cannabinoid and terpene content, as well as ensure any given product is free from pesticides and foreign material.